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Digital Marketing Executive

Are you a Digital Marketing Executive / Manager looking for an exciting new role in Birmingham? If so, my client is a long-established business that has consolidated and grown to become a leading supplier within the automotive parts industry.
With a new Leadership team in place, you will be part of the next phase of growth. You will be responsible for planning, developing, and executing best in class marketing plans, both digital and traditional, across the key brands to gain market share and stand out from the competition. Reporting directly to the Head of Sales, you will work in close collaboration with our Sales teams, eCommerce Team and Senior Management.

As Digital Marketing Manager, you will be responsible for:
* Building and maintaining a brand’s presence across multiple social media channels;
* Creating, executing and monitoring marketing campaign budgets;
* Collaborating with media and sales teams to improve marketing results;
* Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment;
* Coordinating with the digital marketing team to identify innovative growth strategies;
* Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels;
* Implement search engine optimisation (SEO) strategies, email marketing, pay-per-click advertising and influencer marketing;
* Track, measure, improve and report the performance of digital marketing campaigns;
* Work with sales teams and external creatives such as Graphics Designers and Freelance Writers to create, launch and manage online marketing campaigns;
* Utilise customer conversion data to identify opportunities to enhance our product content and drive sell-through;
* Leverage sell-through data and web analytics to optimise consumer calendar execution, brand consumer experience and product content presentation.

You will ideally have:
* Graduate University Degree
* Minimum 3 years of experience in Digital Sales Accounts or Digital Trade Marketing, experience working directly with digital accounts is a plus;
* Experience within the Automotive industry or a passion for Classic Cars is an advantage;
* Working experience in developing product copy or digital images is an advantage,
* Knowledge of web reporting software and high awareness of SoMe and digital trends.
* Working knowledge of Microsoft Office, and graphic/ design programs are a plus.
* Delivery and presentation of marketing plans;
* Results-oriented: business-focused, high attention to detail, rigour, excellent interpersonal, verbal and written communication skills, multitasking skills, entrepreneurial;
* Sense of customer service: Understand and integrate the needs of internal/external clients, to respond adequately in line with the interest of the company;
* Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency;
* Ability to lead and support the change: Encourage, bring about and manage the transition. Able to question themselves and adjust their behaviour and methods (if necessary) to achieve results;
* Creativity and innovation: Explore, make new ideas come to life, striving ceaselessly to improve. Be creative to fall within innovation projects regardless of their level of responsibility;
* Professional commitment: Demonstrate passion and personal investment to develop our brand;
* Integrity and trust: Respect corporate values and the duty of confidentiality.

What can you expect in return?
Salary: £35,000
Hours: Monday to Friday – 40 hours per week
Times: 08:30 – 17:30
Holiday: 25 days holiday + Bank Holidays

The business actively supports personal development and internal career advancement. It’s an excellent time to join the business with an ambitious growth strategy with a firm foundation and appetite to go into new markets. If you are looking for an opportunity to grow with a company and have a demonstrative track record of delivering results in the digital world with the customer at heart, please apply for the Digital Marketing Executive role.

Job Information

Job Reference: 10675/001
Salary From: £30000
Salary To: £35000
Job Industries: Automotive
Job Locations: Birmingham, West Midlands
Job Types: Permanent

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