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Personal branding

One of the best ways to articulate your skills, experience, knowledge, and overall worth in today’s competitive job market is to create a personal brand that helps you stand out in the crowd.

Determine your USP

Spend some time thinking about what makes you different than your peers – your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not.

How do others see you?

Ask colleagues and friends for a few adjectives that they would use to describe you. What are you good at? What are your strengths? In which areas do they view you as “irreplaceable?”

Identify your target audience

You need to define to whom you want to send your message. This will not only help you hone that message but it will help you deliver it to the right places.

Identify your goals

Where would you like to be in six months? One year? Five years? Defining your goals is necessary to constructing a message that helps you reach them.

Pay attention to the details

Everything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things — the way you dress, your body language, how you behave with co-workers, the emails you write — are consistent with your brand message.

Become a social networker

Set up accounts at social networking sites such as LinkedIn and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis.

Go offline

Be sure to promote your brand in person too. Join and participate in networking groups, give talks at conferences, or offer to lead a large project that highlights your unique talents.

Review your brand (and how you portray it) frequently

Are you portraying your brand in a way that’s concise and easily understood? Is your brand message consistent among all platforms? A regular review will ensure your message remains clear.

Update your CV regularly

Go through your CV to determine it relates with your brand. Ensure that your CV accurately defines who you are, and is in line with both your short-term and long-term goals.

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